Swift Navigation lights are being launched at Boston this year.
It’s a bold move by the company, which has been a major player in navigation for smartphones for some time.
The first Swift Navigation light is set to be launched at the Boston Marathon on Sunday.
The company said it will have 25 of the lights to start, with the remaining 25 expected to arrive at the start and finish line.
It also announced the availability of a companion app that lets users track their routes.
As well as the lights, the app will include a compass, speedometer, elevation and distance display.
There are more than 2,000 companies offering navigators at some stage, with Google being the largest.
Google said it has more than 300,000 registered navigators and is working with over 100 companies to deliver the new navigators to users by March 15.
New Google navigators will be launched in London, Dubai, New York, Sydney and London in February and in Paris in March.
Apple is also expected to unveil its own navigation app in March, with a similar system to Apple Maps.